According to the 2006 survey data conducted by AC Nielsen Company, Dien Quang is the top national brand in Viet Nam in respect of brand awareness and customer trust in electrical products and equipment. In 2010, a survey project of 500 well-known in Vietnam was organized by VCCI under the international standards from FTA Market Research Company. The survey results based on the independent evaluation and research results also affirmed that Dien Quang is the leading brand in lighting industry and electrical equipment.